sponsorium-report-june-communityOver the last four years and beyond, Brazil’s most well known cause has been deforestation. The destruction of rainforests has significant impact and groups around the world focus on solutions every day. With the World Cup being held in Brazil, the SPONSORIUM Report this month highlights the change in Environmental data and that the average score against brand objectives in this sector has actually not increased since 2010. At the core, companies may not be as focused on this issue as expected. The shift towards creating weighted criteria that brands can justify back to stakeholders may mean that projects that have a direct business impact may take higher priority at this time.

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