sponsorium-report-june-sponsorshipFour years is a substantial period of time in Sports, perhaps even more so in Sponsorship. Since 2010, the year of the last World Cup (South Africa), Football/Soccer asking rights have increased 26%. That level of financial growth is achieved by the increased visibility of global brands and their partnerships in all levels of the sport. The every-four-years schedule of the World Cup, similar to the Olympics, also enables larger marketing campaigns to be developed. That timing creates opportunities for many brands to take advantage of the planning, and ultimately the spending that is necessary for such campaigns.

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