Part of the reason that brands may be attracted to the Festivals and Fairs sector, in addition to their positive measurement against criteria, is the figure above is still relatively low compared to others. Brands find alternative ways to reach target audiences and accomplish other goals, for less money. This combination of high ROO coupled with low cost is the key metric to strive for in sponsorship. A sample size of 7,268 activities was examined to bring forth this statistic. A benchmarking comparison to what your brand might pay as well as how other sectors stack up is the intent and benefit of the SPONSORIUM Report.

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