sponsorium-report-july-sponsorshipAmong the over 2,000 activities with rights fees between $100,000 and $1,000,000 tracked this year, the only sector to remain virtually flat was Festivals and Fairs. As perhaps more sponsorship activities take place, the SPONSORIUM Report expects that the financial amount for each sponsorship may continue to decrease. The alternative reaction might exist, such as in the Festivals and Fairs sector, where the marketplace shows good value to the buyer, in terms of both evaluation and cost. Tie-in with philanthropic causes continues to be a trend within sponsorship campaigns in most global markets so the value of this ability along with the ease of that integration may negate what would otherwise be decreasing fees.

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