sponsorium-report-july-communityThe largest grouping of philanthropic donations, grants, and in-kind gifts that PerforMind sees are those in a range between $10,000 and $100,000. Within that group, the sector with the largest growth in average donation amounts (9.3%) were the activities related to supporting the mentally and/or physically disabled population. One reason for this growth could be related to the momentum evident in the lead up and outcome of this years’ Olympic and Paralympic games. Brands often highlight the achievements of the disabled, sometimes their own employees, in both internal and external marketing campaigns.

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