sponsorium-report-june-sponsorshipThis is perhaps the leading indicator of sponsorship market intelligence available for the sport. Since 2010, sponsorship activities related to Football/Soccer have increased 33% globally. There are substantial effects on this figure that stem from each global event. For instance, all levels of the sport look to capitalize on the momentum generated by the previous World Cup and thus look to create new partnerships. Also, as a lead-up to the next World Cup, activity again increases as marketing campaigns seek to leverage the attention that Football/Soccer attracts around the world.

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