sponsorium-report-june-communityThe last four years, as evidenced here, have seen significant growth in Community Investment activities. Typically the largest grouping of data tracked by the PerforMind software is within the category of $10,000 -$100,000 per donation or grant. Since 2010, this group is still the largest, but the average donation amount has actually decreased by almost $4,500. The sharp increase of groups highlighting causes and raising awareness for community initiatives may have created a surplus of opportunities for brands to support. Furthermore, brands may be making more donations to more causes, while budgets are not necessarily increasing at the same rate.

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