Previously licensed directly to brands, PerforMind™ the leading Cloud solution for sponsorships, events and community investments will now be available to AGENCIES to service or monitor their customers’ activities. The purpose of which is to help AGENCIES deliver more strategic value to brands and improve their own administrative efficiency.

Hundreds of brands worldwide have used PerforMind™ to streamline proposals, centralize current projects, evaluate against specific criteria and simplify reporting. The rise of the PerforMind™ solution reflects how much the market place has matured and is on course to challenge evaluation techniques and improve governance.

After spending the last ten years installing PerforMind™ brand side, Mark Cornish will now use his experience developing the global agency market.

Cornish explains that he has witnessed the impact PerforMind™ has had on brands and believes that as users of the Cloud solution “Agencies will increase value to Sponsors.”

More than 60,000 projects are evaluated every year through PerforMind™ and as Vice President of Alliances and Educational Services, Cornish will also take on the responsibility of developing unique benchmarking data, together with trends and statistics that will compliment AGENCIES skills sets.

“For far too long sponsorship has been under sold at board level”, said Paul Pednault Founder of PerforMind™.

In the hands of a wider group of experts PerforMind™ will provide the platform and sophistication to go beyond “Increasing budgets rather than fighting to retain them,” adds Pednault.