sponsorium-report-may-sponsorshipThis financial figure is shared by examining the specific fee group of Sports sponsorship activities priced between $100,000 and $1,000,000, which the SPONSORIUM Report delivers for direct benchmarking ability to brands, in this case airlines. Gauging how much promoters in Sports are valuing their programs allows sponsors to more intelligently understand the marketplace. We can also compare this figure to that seen by other industries. A similar industry drill-down Report on the Financial industry, showed that Average Asking Rights in Sports for the same fee group was only slightly higher at $308,800.

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