WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

Since 1998 hundreds of brands have attended SPONSORIUM MasterClass Workshops around the world.  The need to add more science to the art of Sponsorship and Community Investment is relevant today and so the purpose of the workshops continues to: help brands set objectives, weight criteria and evaluate against ROO (Return-On-Objectives).

During the workshops attendees benefit from using the latest technology, the market leading cloud solution PerforMind™, licensed to many leading brands including BMW, Emirates, Ford, HSBC and Mastercard.

WHO ATTENDS SPONSORIUM MASTER CLASS WORKSHOPS?

Attendees come from a variety of regional, national and global corporations, often with multiple brands and industry backgrounds. Our attendees come from both B2B and B2C markets and are typically mid to senior management level, responsible for corporate communications, sponsorship and/or community investment.

As many of today’s sponsorships and community investments are integrated, it is very common to have more than one attendee per company.

WHY ATTEND A SPONSORIUM MASTER CLASS WORKSHOP?

From our experience running hundreds of workshops, we have observed that people attend for different reasons. Here are a few:

A new strategy on the horizon – As part of any strategic review it is important to get a full grasp and picture about why we invest and what are the benefits in doing so, Sponsorium Workshops help to play a part in the review and future development of a plan. In essence it is knowledge transfer that you would not get at the office.

Review Portfolio – How can we review our portfolio performance and improve upon it? Many attendees have large portfolios of events, projects and campaigns. The Sponsorium Workshops provides a method and structure to evaluate all projects no matter how large or small. Portfolio performance has often resulted in a 10-40% improvement by simply applying the methods learnt.

Looking for a new way to evaluate – Often considered to be the ultimate challenge, how do we evaluate Sponsorship and Community projects? The Sponsorium Workshops allow attendees to develop a broad set of criteria and method (ROO), that takes into ALL objectives into account. From hard sales and lead generation targets to softer benefits such as employee morale and engagement.

Share knowledge and educate management – Most people who become engaged with your projects internally are not sponsorship or community investment experts. Yet they play a key role in the success of your project and reporting back the results. The Sponsorium Workshops will help you create, and apply, an easy to understand methodology across your business.

Personal development – Many of us are looking to learn and become better at what we do. The Sponsorium Workshops act as a training day for many attendees who wish to develop their career.

A big renewal coming up – Some attendees have one big Sponsorship or Community Investment, with many different activations leading into and out of the property. Every 1-3 years these large investments require a major review and the Sponsorium Workshops allow attendees to develop a very specific evaluation criteria to measure success and set future goals.

TEN BENEFITS AND TAKEAWAYS FROM SPONSORIUM WORKSHOPS

  1. Challenge yourself, or your team, with 100 Sponsorship or Community Investment criteria.
  2. Weight those criteria that are relevant to you and create an instant customized scorecard.
  3. Evaluate current files against your weighted criteria.
  4. Add in your rights fees and activation spend.
  5. Create a three-dimensional matrix based upon score, cost efficiency and a comparable to your portfolio average.
  6. Learn how to increase the value of your sponsorship or community portfolio by 10-40%, without a budget increase.
  7. Receive dynamic take home results and one-on-one coaching throughout the workshop.
  8. Learn about industry benchmarks based upon aggregated data from past workshops.
  9. Receive a MasterClass Certification on Sponsorship or Community Assessment.
  10. Discover superior, user-friendly software tools and evaluation secrets

ANNOUNCING SHORTLY A LIST OF GLOBAL CITIES 

In the next few days we will announce the list of global cities where Sponsorium MasterClass Workshops will be held.

PREFER A CUSTOMIZED WORKSHOP?

MasterClass Workshops take place in an IT classroom with other brands. If however, you feel a more customized workshop approach would be better for your company and your team, please contact Mark Cornish at mark@sponsor.com

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