sponsorium-report-july-sponsorshipThe Arts sector remains the second largest within Sponsorship (next to Sports). Brands saw some minimal growth in terms of Arts volume of activities (either proposals or partnerships) this year, which maintains a significant distance over the next largest sectors, Festivals and Fairs, and Trade Shows. This may be a result of many Arts partnerships being long standing relationships where measurement may not be the highest priority, such as in cases of political or legacy projects. Additionally, although strong, the other sponsorship sectors mentioned do not have the same reputation or history as sponsored properties like the Arts do.

back to the Sponsorium Report