About Alexandre Donato

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So far Alexandre Donato has created 15 entries.
6 05, 2014

Education was the Most Popular Community Investment sector in Europe in 2013

6 May 2014|Community News|

sponsorium-report-april-community_05Last year throughout Europe, 958 activities tied to Education programs and campaigns were tracked by PerforMind. As a sector, it interestingly has not always seen year-over-year growth in terms of popularity, […]

6 05, 2014

Number of donations to Humanitarian Causes have decreased 21% over the last three years

6 May 2014|Community News|

sponsorium-report-april-community_08Of all Community Investment sectors, Humanitarian Causes and Disaster Relief are traditionally the hardest to measure brand objectives against. Often, companies support these events or groups in a reactionary way, as […]

6 05, 2014

Total Community Investment $$$ Requested from European PerforMind using brands last year = $884,478,119

6 May 2014|Community News|

sponsorium-report-april-community_04Total amount of philanthropic donation requests in Community Investment gauges overall market size and industry growth. This figure can then be compared to other markets in Community Investment where a relevant […]

6 05, 2014

Avg Community Investment donation ($1,000 – $100,000) amount = $20,020

6 May 2014|Community News|

sponsorium-report-april-community_06The widest range of Community Investment activities in Europe takes place in the range between $1,000 and $100,000. In fact, 1,312 activities were extracted as a sample and the average amount […]

6 05, 2014

Change in Avg Score of Community Investment activities over last three years = 0%

6 May 2014|Community News|

sponsorium-report-april-community_09As a rule, Community Investment activities traditionally have not scored highly against brand objectives. Measurement of any kind is relatively new to the Community Investment industry and historically, quantifiable evaluation had […]

6 05, 2014

Growth of Community Investment activities over last year = 24%

6 May 2014|Community News|

sponsorium-report-april-community_07Collectively, the sectors of Education, Health, and Community (which includes sub-sectors such as the Environment, Humanitarian Causes/Disaster Relief, Military Support, Community Events, and Physically/Mentally Disabled or Impaired) have seen dramatic increases. […]

5 05, 2014

Trade Show Sector had the largest increase of activities in Europe last year (47.5%)

5 May 2014|Sponsorship News|

sponsorium-report-april-sponsorship_07Brand integration with Trade Shows has become a rapidly expanding category, as well as one where sponsors are seeing an increasing level of Return On Objectives. Both brands and Trade Show […]

5 05, 2014

Avg Professional Football/Soccer Fees ($100k-$10mil) over last 3 years = $2,288,593

5 May 2014|Sponsorship News|

sponsorium-report-april-sponsorship_05Football/Soccer is known as the world’s most popular sport. It is also the most popular sponsorship sector in the SPONSORIUM Report data. Isolating the highest fee group ($100,000 – $10mil) within […]

5 05, 2014

Total Sponsorship $ Asked for from European PM Users last year = $27,478,337,567

5 May 2014|Sponsorship News|

sponsorium-report-april-sponsorship_06

Total amount of Asking Rights (from PerforMind using brands) in sponsorship gauges overall market and industry growth. This figure can then be compared to other markets in sponsorship where a relevant number […]

5 05, 2014

Overall Asking Rights of Government Relations have dropped 11%

5 May 2014|Sponsorship News|

sponsorium-report-april-sponsorship_09As opportunities have increased, perhaps too quickly, government departments have decreased the sponsorship fees they initially sought. Government partnerships with the private sector appear to be creating a better understanding of […]