sponsorium-report-may-sponsorshipThe airline industry has a long history in sponsorship. These brands have roots in many sponsorship sectors and their marketing campaigns are often under scrutiny. Part of that history is well-covered partnerships with the Arts. As a focus on content and rights to sharable experiences are at a premium, airlines have seen a healthy increase in the amounts of sponsorship fees. This upward trend within the airline category is additionally interesting as it does not follow the sponsorship industry figure. When measured across all business industries, Arts as a sector actually fell 14% from 2012-2013. These figures typically fluctuate regularly, so it will be intriguing to monitor how the sector reacts to other industries.

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