In the media

29 11, 2016

STRATEGIC GIVING IS BETTER GIVING

29 November 2016|

The essence of “#GivingTuesday” is about inspiring people to support causes and helping others, after what is traditionally a weekend of shopping and spending frenzies. Just as the retail, and now e-commerce, worlds prepare for and expect significant increases […]

1 11, 2016

WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

1 November 2016|

WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

Since 1998 hundreds of brands have attended SPONSORIUM MasterClass Workshops around the world.  The need to add more science to the art of Sponsorship and Community Investment is relevant today and […]

19 10, 2016

WHAT IS SPONSORSHIP?

19 October 2016|

Sponsorium Forum – Stockholm

Brands from 11 different industry sectors came together this Monday for the latest SPONSORIUM Forum, this time in Stockholm. Attendees listened to and discussed the theme: The bridging of commercial sponsorship and social objectives.

In Europe, sponsorship […]

1 09, 2016

Stockholm SPONSORIUM Forum 2016

1 September 2016|

This half day forum is for brands-only and those responsible for sponsorship, community investment and corporate responsibility.

The 7th Sponsorium Forum will be kindly hosted by Nordea on 17th October 2016 in the centre of Stockholm and just five minutes […]

22 07, 2016

Etihad educates the Sponsorship Market

22 July 2016|

By its very nature sponsorship is most effective delivering across multiple objectives and there lies the challenge. The need to educate event organisers, sponsorship agents and properties to the broader criteria of a sponsoring brand has never been more […]

21 12, 2015

Year-end Data: Top 10 Sports Sponsorships

21 December 2015|

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

This list is 100% based on our […]

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    SportBusiness Ultimate Sports Cities 2016 title to be contested by 150 cities

11 12, 2015

SportBusiness Ultimate Sports Cities 2016 title to be contested by 150 cities

11 December 2015|

A field of 150 cities are set to enter the fray to be crowned the SportBusiness Ultimate Sports City of 2016 based on the prowess of […]

29 09, 2015

PERFORMIND™ CONTINUES TO CELEBRATE SPONSORSHIP SUCCESS

29 September 2015|

PerforMind™ the leading Sponsorship and Community Management Software, will continue its association with the UK Sponsorship Awards for a third successive year. Winning or being shortlisted for a Sponsorship Award is a fantastic achievement; a huge boost […]

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    New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 04, 2015

New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 April 2015|

SportBusiness Group, the leading supplier of information and data to companies working in sport, and PerforMind™, the cloud-based evaluation tool, have signed a strategic alliance to provide a new service to the sports hosts community.

PerforMind™ enables […]

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    3 simple steps that you at the brand or agency can do to make your Spring a little greener

18 03, 2015

3 simple steps that you at the brand or agency can do to make your Spring a little greener

18 March 2015|

March, and this week in particular in the U.S., stands for many things green. St. Patrick’s Day had marketers scrambling for clever tie-ins, millions of NCAA basketball brackets get completed for flashing green dollar signs, and the sights and […]