The essence of “#GivingTuesday” is about inspiring people to support causes and helping others, after what is traditionally a weekend of shopping and spending frenzies. Just as the retail, and now e-commerce, worlds prepare for and expect significant increases […]
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WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?
Since 1998 hundreds of brands have attended SPONSORIUM MasterClass Workshops around the world. The need to add more science to the art of Sponsorship and Community Investment is relevant today and […]
This half day forum is for brands-only and those responsible for sponsorship, community investment and corporate responsibility.
The 7th Sponsorium Forum will be kindly hosted by Nordea on 17th October 2016 in the centre of Stockholm and just five minutes […]
By its very nature sponsorship is most effective delivering across multiple objectives and there lies the challenge. The need to educate event organisers, sponsorship agents and properties to the broader criteria of a sponsoring brand has never been more […]
A field of 150 cities are set to enter the fray to be crowned the SportBusiness Ultimate Sports City of 2016 based on the prowess of […]
SportBusiness Group, the leading supplier of information and data to companies working in sport, and PerforMind™, the cloud-based evaluation tool, have signed a strategic alliance to provide a new service to the sports hosts community.
PerforMind™ enables […]
Previously licensed directly to brands, PerforMind™ the leading Cloud solution for sponsorships, events and community investments will now be available to AGENCIES to service or monitor their customers’ activities. The purpose of which is to help AGENCIES deliver more […]