We are happy to announce the appointment of Axel Kaulmann as Senior Director, Business Development, Germany. Axel brings to SPONSORIUM over 12 years of international business development experience.

Axel worked on the rights holders side as Commercial Director of the Ladies European Tour, on the agency side as independent Sales and Marketing consultant in Brasil and Europe, Project Leader and Consultant at WWP in Lisbon, as well as European Sports Marketing Coordinator at Nestlé for PowerBar Europe in Munich.

Axel will be developing new business in Germany on a full-time basis starting January 2012. A warm welcome to Axel into the SPONSORIUM family. His email address is axel@sponsor.com and he works out of Cologne, Germany.

Sponsorship is becoming hugely popular as one of the best ways to create brand awareness, advertise one’s services, as well as reaffirm the company’s reputation as a responsible corporate citizen in the business world. But the question often asked is how effective is sponsorship? With every marketing dollar being scrutinized, in-depth measurement, evaluation and analysis at all levels on both sides is the key to the success of a sponsorship.  +++ →

Sponsorium is proud to have been named the chosen supplier for the 2012 Siemens Sustainable Community Awards nominations. The Business Civic Leadership Center (BCLC) and Siemens will receive and evaluate the applications for the Awards through the PerforMind system – a performance indicator. Please visit http://sustainablecommunity.uschamber.com/ for additional information and to access the Nomination Form.

To see the entire press release on the Awards press here.

SPONSORIUM makes it to the podium

SPONSORIUM is proud and happy to announce that it has been selected as a finalist to become ‘Small & Medium Business Of The Year’ in the greater Montréal area, a title awarded by National Bank of Canada. +++ →

SPONSORIUM’s input seeked in the Americas, Europe, Asia

The Conference Board of Canada through its Corporate Community Investment Council (CCI) has invited SPONSORIUM to share its evaluation methodology with attendees at its CCI meeting to be held in Calgary on October 4, 2010. +++ →

Sponsorship properties are responding to the needs of brands according to the latest global industry report by SPONSORIUM Intl Inc.

The average score of a sponsorship proposal increased from 452/1000 in 2008, to 480/1000 in 2009, revealing a 6% increase year on year. In terms of sectors live Music Festivals and Fairs performed the highest averaging at 590/1000, whilst the traditional sponsorship sectors of Sports and Media achieved averages of 507/1000 and 488/1000 respectively. The best climber’s year on year included the Community, Tourism and Leisure sectors. +++ →