Community News

10 06, 2014

Community Investment activities Average Score Against Airline Brand Objectives = 42%

10 June 2014|

sponsorium-report-may-communityThe most common theme in years of reporting on Community Investment alignment with brand objectives, has been that the overall score of these activities is typically less than 50%. The airline […]

10 06, 2014

$83,763 = Average Requested Amount of Airlines from Community Investment opportunities

10 June 2014|

sponsorium-report-may-communityThe above total serves as a direct benchmarking standard for airlines to compare themselves to what their peers are seeing in the market. This airline industry figure actually ranks higher than […]

6 05, 2014

Education was the Most Popular Community Investment sector in Europe in 2013

6 May 2014|

sponsorium-report-april-community_05Last year throughout Europe, 958 activities tied to Education programs and campaigns were tracked by PerforMind. As a sector, it interestingly has not always seen year-over-year growth in terms of popularity, […]

6 05, 2014

Number of donations to Humanitarian Causes have decreased 21% over the last three years

6 May 2014|

sponsorium-report-april-community_08Of all Community Investment sectors, Humanitarian Causes and Disaster Relief are traditionally the hardest to measure brand objectives against. Often, companies support these events or groups in a reactionary way, as […]

6 05, 2014

Total Community Investment $$$ Requested from European PerforMind using brands last year = $884,478,119

6 May 2014|

sponsorium-report-april-community_04Total amount of philanthropic donation requests in Community Investment gauges overall market size and industry growth. This figure can then be compared to other markets in Community Investment where a relevant […]

6 05, 2014

Avg Community Investment donation ($1,000 – $100,000) amount = $20,020

6 May 2014|

sponsorium-report-april-community_06The widest range of Community Investment activities in Europe takes place in the range between $1,000 and $100,000. In fact, 1,312 activities were extracted as a sample and the average amount […]

6 05, 2014

Change in Avg Score of Community Investment activities over last three years = 0%

6 May 2014|

sponsorium-report-april-community_09As a rule, Community Investment activities traditionally have not scored highly against brand objectives. Measurement of any kind is relatively new to the Community Investment industry and historically, quantifiable evaluation had […]

6 05, 2014

Growth of Community Investment activities over last year = 24%

6 May 2014|

sponsorium-report-april-community_07Collectively, the sectors of Education, Health, and Community (which includes sub-sectors such as the Environment, Humanitarian Causes/Disaster Relief, Military Support, Community Events, and Physically/Mentally Disabled or Impaired) have seen dramatic increases. […]