Sponsorship News

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    Partnership Evaluator Certification Exclusive to new International Workshop Series

12 01, 2017

Partnership Evaluator Certification Exclusive to new International Workshop Series

12 January 2017|

Credentials to be Earned in Sponsorship and Community Investment Evaluation Methodology

 MONTREAL, January 12, 2017 – Brands have long sought out a global standard for the consistent evaluation of their Sponsorship and Community Investment portfolios. […]

1 11, 2016

WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

1 November 2016|

WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

Since 1998 hundreds of brands have attended SPONSORIUM MasterClass Workshops around the world.  The need to add more science to the art of Sponsorship and Community Investment is relevant today and […]

19 10, 2016

WHAT IS SPONSORSHIP?

19 October 2016|

Sponsorium Forum – Stockholm

Brands from 11 different industry sectors came together this Monday for the latest SPONSORIUM Forum, this time in Stockholm. Attendees listened to and discussed the theme: The bridging of commercial sponsorship and social objectives.

In Europe, sponsorship […]

11 10, 2016

5 THINGS I LEARNED AT THE SPONSORIUM FORUM

11 October 2016|

Users of PerforMind are all over the world. Brands like Toyota, MasterCard, The Home Depot and others, are using this tool to efficiently manage and evaluate their sponsorship […]

1 09, 2016

Stockholm SPONSORIUM Forum 2016

1 September 2016|

This half day forum is for brands-only and those responsible for sponsorship, community investment and corporate responsibility.

The 7th Sponsorium Forum will be kindly hosted by Nordea on 17th October 2016 in the centre of Stockholm and just five minutes […]

22 07, 2016

Etihad educates the Sponsorship Market

22 July 2016|

By its very nature sponsorship is most effective delivering across multiple objectives and there lies the challenge. The need to educate event organisers, sponsorship agents and properties to the broader criteria of a sponsoring brand has never been more […]

21 12, 2015

Year-end Data: Top 10 Sports Sponsorships

21 December 2015|

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

This list is 100% based on our […]

29 09, 2015

PERFORMIND™ CONTINUES TO CELEBRATE SPONSORSHIP SUCCESS

29 September 2015|

PerforMind™ the leading Sponsorship and Community Management Software, will continue its association with the UK Sponsorship Awards for a third successive year. Winning or being shortlisted for a Sponsorship Award is a fantastic achievement; a huge boost […]

13 08, 2015

Gathering And Leveraging Market Intelligence

13 August 2015|

If you’re working in sponsorship for a major brand, here in the U.S. or abroad, you likely see upwards of 100 proposals per month. Our client’s collective data shows that about 15 of those will be sports related. Maybe one of […]

15 07, 2015

Mid-year Review: Are Sports Meeting Your Objectives?

15 July 2015|

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

Every brand has different specific goals […]