Sponsorship News

1 09, 2016

Stockholm SPONSORIUM Forum 2016

1 September 2016|

This half day forum is for brands-only and those responsible for sponsorship, community investment and corporate responsibility.

The 7th Sponsorium Forum will be kindly hosted by Nordea on 17th October 2016 in the centre of Stockholm and just five minutes […]

22 07, 2016

Etihad educates the Sponsorship Market

22 July 2016|

By its very nature sponsorship is most effective delivering across multiple objectives and there lies the challenge. The need to educate event organisers, sponsorship agents and properties to the broader criteria of a sponsoring brand has never been more […]

21 12, 2015

Year-end Data: Top 10 Sports Sponsorships

21 December 2015|

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

This list is 100% based on our […]

29 09, 2015


29 September 2015|

PerforMind™ the leading Sponsorship and Community Management Software, will continue its association with the UK Sponsorship Awards for a third successive year. Winning or being shortlisted for a Sponsorship Award is a fantastic achievement; a huge boost […]

13 08, 2015

Gathering And Leveraging Market Intelligence

13 August 2015|

If you’re working in sponsorship for a major brand, here in the U.S. or abroad, you likely see upwards of 100 proposals per month. Our client’s collective data shows that about 15 of those will be sports related. Maybe one of […]

15 07, 2015

Mid-year Review: Are Sports Meeting Your Objectives?

15 July 2015|

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

Every brand has different specific goals […]

11 06, 2015

The Trickle-Down Effect In Sponsorship From FIFA

11 June 2015|

So much has already been written about the recent and ongoing investigation into FIFA surrounding corruption and financial impropriety, and we have no plans or expertise to diagnose it further.

But from a sponsorship perspective (much has been written about […]

5 06, 2015

Taking it to the edge!

5 June 2015|

We often hear about living life on the ‘edge’, about being daring and bold, and this is where we were taken at this year’s BT Sport Industry Awards.  In fact, the premise of taking it to the edge framed […]

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    Global Sport Sponsorship Trends – Actual Rights Fees Vs. Asking

27 05, 2015

Global Sport Sponsorship Trends – Actual Rights Fees Vs. Asking

27 May 2015|

Whether it is real estate, grocery shopping or sports marketing, as buyers we all want to know that we are paying a fair price for that purchase.

In every profession, the ability to benchmark data leads to informed decision making, […]

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    New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 04, 2015

New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 April 2015|

SportBusiness Group, the leading supplier of information and data to companies working in sport, and PerforMind™, the cloud-based evaluation tool, have signed a strategic alliance to provide a new service to the sports hosts community.

PerforMind™ enables […]