Sponsorship News

11 06, 2015

The Trickle-Down Effect In Sponsorship From FIFA

11 June 2015|

So much has already been written about the recent and ongoing investigation into FIFA surrounding corruption and financial impropriety, and we have no plans or expertise to diagnose it further.

But from a sponsorship perspective (much has been written about […]

5 06, 2015

Taking it to the edge!

5 June 2015|

We often hear about living life on the ‘edge’, about being daring and bold, and this is where we were taken at this year’s BT Sport Industry Awards.  In fact, the premise of taking it to the edge framed […]

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    Global Sport Sponsorship Trends – Actual Rights Fees Vs. Asking

27 05, 2015

Global Sport Sponsorship Trends – Actual Rights Fees Vs. Asking

27 May 2015|

Whether it is real estate, grocery shopping or sports marketing, as buyers we all want to know that we are paying a fair price for that purchase.

In every profession, the ability to benchmark data leads to informed decision making, […]

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    New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 04, 2015

New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 April 2015|

SportBusiness Group, the leading supplier of information and data to companies working in sport, and PerforMind™, the cloud-based evaluation tool, have signed a strategic alliance to provide a new service to the sports hosts community.

PerforMind™ enables […]

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    3 simple steps that you at the brand or agency can do to make your Spring a little greener

18 03, 2015

3 simple steps that you at the brand or agency can do to make your Spring a little greener

18 March 2015|

March, and this week in particular in the U.S., stands for many things green. St. Patrick’s Day had marketers scrambling for clever tie-ins, millions of NCAA basketball brackets get completed for flashing green dollar signs, and the sights and […]

4 08, 2014

$265,375 = Average Rights Fees for Festivals and Fairs

4 August 2014|

sponsorium-report-july-sponsorshipAmong the over 2,000 activities with rights fees between $100,000 and $1,000,000 tracked this year, the only sector to remain virtually flat was Festivals and Fairs. As perhaps more sponsorship activities […]

4 08, 2014

Festivals and Fairs is the leading sector for ROO

4 August 2014|

sponsorium-report-july-sponsorshipReturn On Objectives is the metric that defines how well sponsors meet their criteria within their activities. Sponsorships of Festivals and Fairs rank higher than any other sector in terms of […]

4 08, 2014

Volume of Sports activities trending down 3% from last year

4 August 2014|

sponsorium-report-july-sponsorshipAs expected, with many brands continuing to diversify their sponsorship portfolios, it is natural that Sports (as the largest sector by volume) loses the largest share of the industry. It is […]

4 08, 2014

Arts makes up 23% of Sponsorship industry

4 August 2014|

sponsorium-report-july-sponsorshipThe Arts sector remains the second largest within Sponsorship (next to Sports). Brands saw some minimal growth in terms of Arts volume of activities (either proposals or partnerships) this year, which […]

4 08, 2014

Overall Average change in Asking Rights (between $100k-$1mil) = -13%

4 August 2014|

sponsorium-report-july-sponsorshipAs reported throughout the year, data exported from PerforMind across all Sponsorship sectors, has shown decreases in Asking Rights fees in the higher level fee category of those priced between $100,000 […]