Sponsorship News

2 07, 2014

Change in Score against Brand Objectives for Football/Soccer (Pro level) since 2010 World Cup = 0%

2 July 2014|

sponsorium-report-june-sponsorshipClearly there are indicators that explain the increase and importance of sponsorship within Football/Soccer such as volume of activities and rights fees. Interestingly however, arguably the most important statistic to marketers […]

2 07, 2014

Country with highest ROO for Football/Soccer = USA

2 July 2014|

sponsorium-report-june-sponsorshipHow well a sport, or any sponsored property for that matter, meets with the sponsor’s objectives should be the most important valued statistic for measurement. It answers the question, “Why do […]

2 07, 2014

Country with the highest average Asking Rights = Turkey

2 July 2014|

sponsorium-report-june-sponsorshipExamination of the Football/Soccer data for this year sees an array of activities ranging from the professional ranks, to minor leagues, to University and to youth/amateur. The level of fees that […]

2 07, 2014

26% increase in Average Asking Rights (Pro level) since 2010 World Cup

2 July 2014|

sponsorium-report-june-sponsorshipFour years is a substantial period of time in Sports, perhaps even more so in Sponsorship. Since 2010, the year of the last World Cup (South Africa), Football/Soccer asking rights have […]

2 07, 2014

33% increase in Football/Soccer activities since 2010 World Cup

2 July 2014|

sponsorium-report-june-sponsorshipThis is perhaps the leading indicator of sponsorship market intelligence available for the sport. Since 2010, sponsorship activities related to Football/Soccer have increased 33% globally. There are substantial effects on this […]

2 07, 2014

Country with the most Football/Soccer activities = USA

2 July 2014|

sponsorium-report-june-sponsorshipOver the last year, many studies have concluded that Football/Soccer is on the rise in the United States. Actual sponsorship data aggregated from the management software tool that brands around the […]

10 06, 2014

Festivals and Fairs score highest against Airline corporate objectives at 55%

10 June 2014|

sponsorium-report-may-sponsorshipAmong the top sponsorship sectors, regardless of industry, Festivals and Fairs typically score well against brand objectives. Their promoters are able to deliver a higher level and less stagnant touch point […]

10 06, 2014

$264,517 = Average Rights Fees in Festivals and Fairs

10 June 2014|

sponsorium-report-may-sponsorship

Part of the reason that brands may be attracted to the Festivals and Fairs sector, in addition to their positive measurement against criteria, is the figure above is still relatively low […]

10 06, 2014

Average Rights Fees in Arts up 5% over last year

10 June 2014|

sponsorium-report-may-sponsorshipThe airline industry has a long history in sponsorship. These brands have roots in many sponsorship sectors and their marketing campaigns are often under scrutiny. Part of that history is well-covered […]

10 06, 2014

Arts accounts for the 2nd largest sector at 24%

10 June 2014|

sponsorium-report-may-sponsorshipOver 1,700 activities classified as being from the Arts sector were examined by airlines using the PerforMind software last year. This figure accounted for 24% of the sponsorship landscape, a close […]