Sponsorship News

10 06, 2014

Sports makes up 26% of airline industry sponsorships

10 June 2014|

sponsorium-report-may-sponsorshipAlthough it is the leading sector for sponsorship by the many airlines using the PerforMind software, the Airline industry is clearly not totally dependent on Sports, at 26%. Throughout the world, […]

10 06, 2014

Airlines see Average Asking Rights in Sports of $305,969

10 June 2014|

sponsorium-report-may-sponsorshipThis financial figure is shared by examining the specific fee group of Sports sponsorship activities priced between $100,000 and $1,000,000, which the SPONSORIUM Report delivers for direct benchmarking ability to brands, […]

5 05, 2014

Trade Show Sector had the largest increase of activities in Europe last year (47.5%)

5 May 2014|

sponsorium-report-april-sponsorship_07Brand integration with Trade Shows has become a rapidly expanding category, as well as one where sponsors are seeing an increasing level of Return On Objectives. Both brands and Trade Show […]

5 05, 2014

Avg Professional Football/Soccer Fees ($100k-$10mil) over last 3 years = $2,288,593

5 May 2014|

sponsorium-report-april-sponsorship_05Football/Soccer is known as the world’s most popular sport. It is also the most popular sponsorship sector in the SPONSORIUM Report data. Isolating the highest fee group ($100,000 – $10mil) within […]

5 05, 2014

Total Sponsorship $ Asked for from European PM Users last year = $27,478,337,567

5 May 2014|

sponsorium-report-april-sponsorship_06

Total amount of Asking Rights (from PerforMind using brands) in sponsorship gauges overall market and industry growth. This figure can then be compared to other markets in sponsorship where a relevant number […]

5 05, 2014

Overall Asking Rights of Government Relations have dropped 11%

5 May 2014|

sponsorium-report-april-sponsorship_09As opportunities have increased, perhaps too quickly, government departments have decreased the sponsorship fees they initially sought. Government partnerships with the private sector appear to be creating a better understanding of […]

5 05, 2014

Score Against Brand Objectives up 16% for Tourist Attractions over the last three years

5 May 2014|

sponsorium-report-april-sponsorship_08Brand partnerships with Tourist Attractions have also increased in popularity throughout Europe. As properties such as theme parks and destinations create more opportunities for brands to align with, scores will continue […]

29 04, 2014

Arts Score Against Brand Objectives is up 11% over the last three years

29 April 2014|

sponsorium-report-april-sponsorship_04Arts and Entertainment are an increasingly popular area for sponsorship marketing integration. More frequently brands are partnering with films/television programs, concert series, and individual artists. This statistic was extracted from a […]