Our Story

1 01, 2018

Having fun

1 January 2018|

Pednault and his team continue to have fun. Because life would be dull without a multitude of sponsored cultural, sports, and community events. Corporations make this world possible. Sponsorium helps its customers make it happen in ways that fit with their corporate goals.

2 03, 2002

Software-as-a-service solution

2 March 2002|

Sponsorium stops producing and selling software and develops a software-as-a-service solution available online. This business model has remained unchanged since.

15 06, 1994

Why don’t you market this methodology?

15 June 1994|

One of Sponsorium’s customers says “Why don’t you market this methodology? Every company in the world needs this.” Sponsorium develops its first version of PerforMind software. Sponsorium stops consulting that year.

14 09, 1989

Methodology to evaluate ROO

14 September 1989|

Sponsorium develops a methodology to evaluate ROO. Communicart stops representing rights holders that year. Sponsors only is the new word. The companies merge under the Sponsorium banner.

28 08, 1987

Creation of Sponsorium

28 August 1987|

Communicart creates a new company (Sponsorium) to offer counseling services for brands.


28 04, 1982


28 April 1982|

Paul founds Communicart which fundraises for rights holders.

24 01, 1980

The beginning

24 January 1980|

Sponsorium founder Paul Pednault is busy developing accounting systems and races cars as a hobby. Paul turns out to be better at getting sponsors than winning races, as his logo-plastered car attests. He starts getting sponsors for friends for fun. Compared to accounting, it was. Sensing his gift, Paul gets into the fundraising business full time.