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29 11, 2016

STRATEGIC GIVING IS BETTER GIVING

29 November 2016|

The essence of “#GivingTuesday” is about inspiring people to support causes and helping others, after what is traditionally a weekend of shopping and spending frenzies. Just as the retail, and now e-commerce, worlds prepare for and expect significant increases […]

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    SPONSORSHIP BENCHMARK BRIEFING AT THE 2017 UK SPONSORSHIP AWARDS

21 11, 2016

SPONSORSHIP BENCHMARK BRIEFING AT THE 2017 UK SPONSORSHIP AWARDS

21 November 2016|

Montreal and London: SPONSORIUM today announced its continued support of the UK Sponsorship Awards 2017, being held this upcoming March. 2017 would mark the fifth year of the partnership.

SPONSORIUM Founder Paul Pednault said, “We […]

1 11, 2016

WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

1 November 2016|

WHAT ARE SPONSORIUM MASTERCLASS WORKSHOPS?

Since 1998 hundreds of brands have attended SPONSORIUM MasterClass Workshops around the world.  The need to add more science to the art of Sponsorship and Community Investment is relevant today and […]

19 10, 2016

WHAT IS SPONSORSHIP?

19 October 2016|

Sponsorium Forum – Stockholm

Brands from 11 different industry sectors came together this Monday for the latest SPONSORIUM Forum, this time in Stockholm. Attendees listened to and discussed the theme: The bridging of commercial sponsorship and social objectives.

In Europe, sponsorship […]

11 10, 2016

5 THINGS I LEARNED AT THE SPONSORIUM FORUM

11 October 2016|

Users of PerforMind are all over the world. Brands like Toyota, MasterCard, The Home Depot and others, are using this tool to efficiently manage and evaluate their sponsorship […]

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    Jonathan Heimes Stadium – Merck Pharmaceuticals, Software AG & Darmstadt 98 All Support Social Objectives and Create Value for Foundation, Brands & Club

23 09, 2016

Jonathan Heimes Stadium – Merck Pharmaceuticals, Software AG & Darmstadt 98 All Support Social Objectives and Create Value for Foundation, Brands & Club

23 September 2016|

It’s a story that delivers goose bumps instantly to fans and followers of Darmstadt 98 and its characterizing fan Jonathan Heimes (Johnny)

With the claim “Du must kämpfen, es ist noch nichts verloren” (“You have […]

1 09, 2016

Stockholm SPONSORIUM Forum 2016

1 September 2016|

This half day forum is for brands-only and those responsible for sponsorship, community investment and corporate responsibility.

The 7th Sponsorium Forum will be kindly hosted by Nordea on 17th October 2016 in the centre of Stockholm and just five minutes […]

22 07, 2016

Etihad educates the Sponsorship Market

22 July 2016|

By its very nature sponsorship is most effective delivering across multiple objectives and there lies the challenge. The need to educate event organisers, sponsorship agents and properties to the broader criteria of a sponsoring brand has never been more […]

22 07, 2016

Etihad educates the Sponsorship Market

22 July 2016|

Etihad educates the Sponsorship Market 

By its very nature sponsorship is most effective delivering across multiple objectives and there lies the challenge. The need to educate event organisers, sponsorship agents and properties to the broader criteria of a sponsoring brand […]

21 12, 2015

Year-end Data: Top 10 Sports Sponsorships

21 December 2015|

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

This list is 100% based on our […]