sponsorium-report-april-community_09As a rule, Community Investment activities traditionally have not scored highly against brand objectives. Measurement of any kind is relatively new to the Community Investment industry and historically, quantifiable evaluation had been less important than just philanthropic involvement. The average score against brand objectives in Europe for 2013 was 320 points (on a scale of 1,000pts, where 320 = 32%). However, as more brands realize their ability to set criteria and measure their donations and other activities against those criteria, scores are sure to improve. Sample size is 7,402 activities across Community Investment sectors in Europe.

back to the Sponsorium Report