sponsorium-report-june-sponsorshipClearly there are indicators that explain the increase and importance of sponsorship within Football/Soccer such as volume of activities and rights fees. Interestingly however, arguably the most important statistic to marketers – Return On Objectives (ROO), has not seen any significant growth since 2010. The key knowledge behind this is that the objectives that brands look to meet through their sponsorships do not change that frequently, and if they do, they are usually more subtle rather than overarching. Additionally, professional football/soccer properties, like with most professional sports, are able to meet a good level of criteria that brands seek to measure against. There is always room for improvement, and so this figure should slightly increase.

back to the Sponsorium Report