Over the years, SPONSORIUM spokespersons have given dozens of conferences on evaluation in all markets. It has been for us an opportunity to address one of the fundamental issues in our industry : how do we measure all forms of sponsorships which include commercial sponsorships, community investments, grants, donations, philanthropy? And what kind of insights can we share with everyone?
SPONSORIUM has introduced the concept of ROO (Return-On-Objectives) in the market place some years back. This ROO concept has given industry professionals the opportunity to better understand a) why they do sponsorship or community investments in the first place and b) how to measure against weighted objectives. It has given the industry the only measure that can tell how well, in percentage (%), brand objectives are met.
SPONSORIUM continues to share its knowledge for the betterment of the sponsorship industry.