sponsorium-report-july-communityAlthough PerforMind data reveals declines in Education and Youth-based initiatives, this sector remains the largest (in terms of overall number of activities) by a significant margin. Wide numbers of brands in all global markets support Education programs for a multitude of reasons, not all of which are strategic. As measurement and evaluation of their programs becomes more regular, corporate community investment teams will seek to align with partners that more closely synch with their strategy, rather than giving on a more reactionary level. A decrease in activity within one sector may mean that brands are shifting or diversifying their giving strategies.

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