Ben learnt the sports marketing ropes as an intern at IMG. In 1994 he moved into the fast developing sponsorship research business, joining Sponsorship Information Services Ltd (SiS). Over a seven year period Ben delivered literally hundreds of international media and market research projects for brands, agencies and properties.
When SiS was acquired by the research giant Taylor Nelson Sofres in 2001, Ben was rewarded for his expertise by taking over as the key Account Director. His role at TNS Sport saw him advise to major brands such as Barclays, FIFA, Heineken and the International Olympic Committee with their research and market information requirements.
In 2009 Ben joined SPONSORIUM to head up Client Services in Europe and Australasia. His background finds him highly suited to advising brands on how to set sponsorship criteria and find ways to increase efficiencies and improve performance.
Finally Ben is also responsible for producing the highly acclaimed SPONSORIUM Report, which dissects the sponsorship industry’s performance. He is also an accomplished speaker and has addressed numerous industry seminars and conferences.
