Agencies. Agencies or consultants in the sectors of advertising, promotions, public relations, event marketing, sports marketing or sponsorship.
Benchmarks. Statistics that will determine the averages of earned points and cost per point.
Brands. Sponsoring corporations.
Cities. Municipal governments who act as host cities presenting or producing an event.
Community Investment. Budget invested for the benefit of the communities where a sponsor does business.
Cost per point. Calculation result of investment divided by earned points.
CSR. CSR stands for Corporate Social Responsibility. It is a way for a corporation to fund community projects and to show its customer base that it shares its values.
Dashboard. Visual console into which live data from other PerforMind™ systems are assembled and compared.
Data. Data entered by the sponsor into the PerforMind™ tool or by the sponsee into a web questionnaire linked to the PerforMind™ tool.
Database. Site where data entered into PerforMind™ resides.
Data Security. Security measures taken by SPONSORIUM to safeguard and protect your data from third party intrusion and to prevent breach in security.
Evaluation. Assessment of a sponsorship portfolio and ability to sort out the winners from the losers, the exploitables from the costlys.
Evaluation Criteria. Weighted questions to measure how well corporate marketing objectives are met.
Grants. Grants given to rights holders either by the public or private sector.
Guided Tour. Online narrated demo of PerforMind™.
Hospitality. Promotional activity within a sponsored event attended by special guests.
Knowledge Transfer. The unique knowledge SPONSORIUM has acquired over the past decades and shared with its clients in various forms.
Media Partners. Media alliances who collaborate with SPONSORIUM.
Private Demo. Online or in person demo of PerforMind™ guided by a SPONSORIUM representative.
Proposals Process Management. Processes to streamline the management of proposals.
Public Sector. Government corporations.
Rights Holder. Legal entity who owns the rights of a sponsored project.
Reporting. Illustrations, graphics and comparable data generated by PerforMind™.
SaaS. SaaS means Software as a Service. Therefore the PerforMind™ tool runs on SPONSORIUM’s servers.
Sponsor. Corporation from the private or the public sector who funds a project, either in whole or in part.
SPONSORIUM Academy. Entity whose mandate is knowledge transfer with the industry.
SPONSORIUM Index. The industry reference to compare efficiency between brands.
SPONSORIUM Workshop. A training event at which attendees are coached how to develop a sponsorship evaluation grid using SPONSORIUM’s methodology (point and cost-per-point).
SPONSORIUM Report. Annual report on the global sponsorship industry to benchmark and track its own performance.
Sponsorship. Commercial partnership between a sponsee and a sponsor in a mutual exploitation process.
Subscription Fees. Fees paid by sponsors to use PerforMind™ in SaaS (Sofware as a Service) mode.
Technical Support. Support given to power users of PerforMind™ or IT Department.
User Support. Support given to end users of PerforMind™.
Vendors. Agencies, consultants or providers to the sponsorship industry.
Web Questionnaire. Proposal request form accessed from the sponsor’s website for rights holders to fill out.