Measuring Global Sponsorship Industry Performance
For the first time the global sponsorship industry has a set of market data to benchmark and track its own performance. Based upon thousands of sponsorship opportunities across more than 35 countries, and measured against the sponsorship criteria of a variety of brands, the SPONSORIUM Report provides subscribers with:
- An industry score and index on how sponsorship proposals meet the needs of brands.
- What are brands looking for and how can rights owners improve their offering?
- What is the average annual rights fee and how does it differ by Sector?
- What impact can an economic crisis have on asking rights?
- How cost effective is sponsorship and how does each Sector compare?
Whether you are a Sponsor, Rights Owner or a Government Department, the SPONSORIUM Report will provide you with a better understanding of the industry, how you can improve performance and ultimately increase your share of the marketing budget.
The annual SPONSORIUM Report comes in with updates on all trends and special reports on individual Sectors covering: Arts, Consumer Shows, Community, Festivals & Fairs, Ethnic events, Education, Government Relations, Leisure, Media, Music, Sports, Tourism, Trade Shows & Exhibitions
The SPONSORIUM Report annual subscription is just $2,500 USD or equivalent in other currencies.
If you are an agency or require further information before purchase please contact ben@sponsor.com to discuss subscription.
