This Workshop may enhance your business life. You will return to your office with a new understanding of your sponsorship portfolio and a new methodology for sponsorship evaluation. We will use our years of experience to help you become a better, more proactive manager, one with greatly increased productivity.
09:00 a.m.
REGISTRATION
Bring a few of your business cards with you.
09:15 a.m.
OPENING REMARKS
After a short introduction, we will get right to the point when laying out the science of sponsorship. Why evaluate? Traditional evaluation methods. Introducing the SPONSORIUM immediately.methodology you can use
09:30 a.m.
THE SCIENCE OF SPONSORSHIP
SPONSORIUM knowledge with clients in a number of countries. You will learn how to use a threedimensional matrix that will help you sort out the Winners from the Losers, and the Maybes from the Costlys. The SPONSORIUM methodology was developed to help you answer these questions: How can I stay on top of things? How? while tons of proposals are pouring in? Why are we spending so much on these events good a return are we getting
09:40 a.m.
INCREASE YOUR PORTFOLIO’S VALUE BY 10%-40%
You want to be on top of your trade, but there are obstacles. Get the most out of your sponsorship programs. Use this disciplined approach and increase the value of your portfolio by 10% – 40% in year one – without a budget increase!
9:45 a.m.
THE ART OF SPONSORSHIP
Thanks to special tools developed by SPONSORIUM weeks, is now possible within minutes. You will assign a value to literally hundreds of possible outcomes from a menu of options that will make the selection process a breeze. You will set a weighted Evaluation Grid and create a Web Questionnaire in no time at all. This intuitive program alone will make your day worthwhile – in a relaxed and fun environment – and confirm that you do master your art. What used to take days, even
10:15 a.m.
TEST YOUR WEB QUESTIONNAIRE
See how sponsees (rights holders) can liberate you and your staff from time consuming clerical tasks, and how you can generate unique market intelligence.
10:45 a.m.
EVALUATE YOUR PORTFOLIO OF ACTIVE SPONSORSHIPS
Bring your own files. Rank your events in a way that is consistent with your corporate philosophy. Highlight the strengths and weaknesses of each file. See for yourself how you can improve the value of your programs. Bring a few proposals and test them as well.
12:00 p.m.
WRAP-UP AND COMMENTS
Conclusion for attendees who wish to leave.
12:30 p.m.
END OF WORKSHOP
…but not of our professional relationship.
