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MONTREAL – FEBRUARY 20, 2013 – A sign of a potential economic rebound, average amount requested in sponsorship proposals increased in 2012 globally according to data from the latest SPONSORIUM Report.  Published annually by SPONSORIUM International, the leading sponsorship and community investment management software provider, the SPONSORIUM Report publishes data and insights globally as well as regionally for the United States, Europe, and Canada, of sponsorship and community investment for the 2012 calendar year.

The data for the latest “Year in Review” analysis of the SPONSORIUM Report comes from 145 countries and consists of nearly 50,000 opportunities and partnerships all taking place in 2012. The data is collected from the PerforMind™ platform, which over 200 brands around the world rely on to track and evaluate their own sponsorship, CSR and community investment activities.

Access to and analysis of this data allows numerous key performance indicators (KPIs) to be identified, such as Average Actual Amounts Paid per Sector by brands and Overall Market Share. The results presented are global, however SPONSORIUM has the ability to drill down to any market and industry upon request.

According to the latest SPONSORIUM Report, Sports accounts for the largest slice of the sponsorship industry in most markets, and has for some time, but many other sectors are relevant and impactful in the markets where they take place according the data.

Additional highlights from the SPONSORIUM Report include:

• One of the key observations from the Report is an increase in popularity for many sponsorship sectors (measured by amount of files), by an average of 16%
• In the US, 71% of partnerships are in SPORTS, 19% higher than the global total
• In Canada 49% of sponsorship spending is on sports.
• Only in Europe did Voluntary Organizations (e.g. Habitat for Humanity) rank as 2nd most popular (Education is most popular CSR sector in all markets)
• Following SPORTS, the next most popular sector that brands have partnerships in globally are FESTIVALS/FAIRS, with 7% of partnerships and spending at 1%
• Globally, average spend per sponsorship is trending down, mainly due to multiple smaller partnerships being formed and the overall economic climate. The SPONSORIUM Report shows an increase in proposal requests due to sponsorship seekers creating increased activities
• Within Corporate Social Responsibility related fields, EDUCATION/YOUTH ranks 1st globally with 44% of actual partnerships
• Globally, Consumer Shows that are priced below $500K are meeting brand sponsorship objectives at a better rate than any other sector at 52%; Consumer Shows priced over $500K reach over 70% of brand objectives
• Spending on EDUCATION based programs is higher in the US than in any other global market and they also score higher, on average, in the US than in any other market

US Key Observations

• On a per market basis, the US spends more on sports than any other market
• Festivals and Fairs are less popular in the US than in the other markets
• Spending on Education in the US is more than in any other market, as is US spending on Military support causes
• Education programs are more costly compared to in other markets
• Arts (includes music) within the US has moved into a more cost effective position than its traditional more expensive spot further to the right side of the grid

Canada Key Observations

• A more even split among the top sectors of Sports, Arts, Festivals and Fairs exists in Canada than in any other market
• Canada is the only market where Sports is not the most popular sector. FESTIVALS/FAIRS led proposals polarity index in Canada with 25%, followed by ARTS with 24%, and then SPORTS with 22%.
• Spending towards the Arts is higher in Canada than any other market
• Compared to the other markets, Community Events ranked highest in Canada, as did Health
• Overall average spending is lowest per activity in Canada

Europe Key Observations

• Festivals and Fairs account for a larger portion of Sponsorship spending in Europe than in any other market
• Overall, European sponsors see a greater variance in popularity vs. budget per sector than other markets (i.e. the difference between Sports popularity at 76% vs. Sports Budget at 49% is larger than in other markets)
• Percentage for Sports is higher in Europe than in any other market
• Compared to the other markets, Health ranks lowest in popularity in Europe, but first in average spending ($123,000 per file)
• Media Sponsorship (including Film, TV) is traditionally one of the most expensive sectors globally (2012 avg CPP = $245/pt), but in Europe they are considerably less expensive and closer to average
• CSR focused sectors in Europe are less expensive (-9.7%) yet scoring lower (-6%) than their counterparts in the rest of the world

« As evidenced by the data contained in the SPONSORIUM Report, 2012 proved to be a remarkable year for sponsorship and community investment, » said Paul Pednault, Founder and President of SPONSORIUM. “Corporate marketing budgets are on the uptick, and the sponsorship industry’s share remains at a point where continued spending justification is necessary.”

Pednault added, “Through our patented PerforMind™ platform, SPONSORIUM is able to show to sponsors that they can benchmark their average actual sponsorship and community investment spend, and understand which sectors the most activity and ROI is taking place.”

“The SPONSORIUM Report is here to help these efforts. It shares truly unique data — the actual statistical performance of these industries,” said Seth Leeds, Head of Strategic Development, Americas and Editor, SPONSORIUM Report.

“The Report’s goal is to empower sponsorship and CSR decision makers, their agencies, and the rights holders and non-profit groups they support, with the latest trends and analysis of their marketplace. »

The SPONSORIUM Report publishes three times annually, and is available for download via the website: www.SponsoriumReport.com

About SPONSORIUM
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.

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Awards Program Acknowledges Companies Such as AT&T, Lloyd’s Banking Group and Farm Credit Canada, Active in Sponsorship and Community Investment

MONTREAL & MIAMI – SPONSORIUM International, the leading sponsorship and community investment management software provider, has revealed the winners of its inaugural SPONSORIUM Awards, which celebrates the statistical performance of  sponsorship campaigns across all sectors – Sport, Culture, Entertainment, Media and Corporate Responsibility – and honors companies from around the world who are improving the quality of community life in their local markets and globally.

Held at a dinner gala in Miami, last night’s SPONSORIUM Awards was the first ever to be presented by SPONSORIUM and will become an annual event, a momentous occasion bestowing a prestigious recognition to companies in the Sponsorship and Community Investment industry who excel in cultivating partnerships that meet the highest level of their strategic objectives.

Top honors for achievement in Sponsorship were awarded to:

• AT&T
• Lloyd’s Banking Group
• Hydro-Québec

Top honors for achievement in Community Investment were awarded to:

• Farm Credit Canada
• Gaz Métro
• Winn-Dixie

“The SPONSORIUM Awards are a valuable opportunity to acknowledge the hard work and dedication of companies which have all achieved success while setting the global standard in sponsorship and community investment evaluation,” said Paul Pednault, Founder and President of SPONSORIUM. “Our Award recipients exemplify model behaviors in performance efficiency. It is the only sponsorship award in the world driven by actual performance against that criteria.”

The winners were selected based on actual 2012 data that measured performance within these industries, rather than a potentially inconsistent voting system. Over 200 companies were eligible having tracked their sponsorships and community investments in the cloud-based PerforMind platform. Those with the highest average portfolio scores measured against their specific objectives became Finalists in two disciplines, Sponsorship and Community Investment.

The complete list of Finalists includes:

SPONSORSHIP

• Novartis (Canada)
• E.ON (Germany)
• Hydro-Québec (Canada)
• AT&T (US)
• Lloyds Banking Group (UK)
• Loto-Québec (Canada)
• Braskem (Brazil)

COMMUNITY INVESTMENT

• Gaz Métro (Canada)
• Porter (Canada)
• ING (US)
• Swisscom (Switzerland)
• Saputo (Canada)
• Winn-Dixie (US)
• Farm Credit Canada (Canada)

About SPONSORIUM

SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.

AT&T accepting their SPONSORIUM Award. (Left to right) Seth Leeds, SPONSORIUM; Matt Butler, The Marketing Arm; Andrea Jones, AT&T; Paul Pednault, SPONSORIUM; Rick Burton, David Falk Professor of Sport Management at Syracuse University, emcee for the Awards.

Join us and tap into the extensive network of PerforMind brands. You are the premiere sponsorship and community investment professionals in the world and you can improve your industry. Attendees are challenged in numerous ways and the benefits are many:

• Learn best practices from industry peers through case studies and discussions
• Get valuable training on new and improved features of PerforMind, your sponsorship and community investment tool
• Participate in the future of PerforMind by suggesting new features, functions to the betterment of your business
• Multiple occasions to network and establish long lasting relationships with world class executives

North American users will gather in South Beach, Miami, February 10-11, 2013
European and Australasia users will gather in Barcelona, February 17-18, 2013

Don’t forget also, the inaugural SPONSORIUM Awards gala dinners will take place the Sunday night of each conference in the above cities.

For details on all of the above, contact Seth Leeds (seth@sponsor.com) for North America or Marta Jaskowiak (marta@sponsor.com) for Europe/Australasia.

23rd October 2012 – SPONSORIUM is delighted to become one of four educational partners of the European Sponsorship (ESA) Diploma. Founder of SPONSORIUM Paul Pednault said “The ESA Diploma is perfectly aligned to our own company mission of transferring knowledge to the industry”. The partnership will initially run for the next two years during which time Pednault believes “Sponsorium can add further value to the Industry’s first qualification”.

The ESA Diploma runs annually from January to July.

The course is a qualification for new entrants into the sponsorship industry as well as serving middle / senior management who are looking to improve their knowledge in the ever-growing marketing discipline of sponsorship (the course is deliberately designed to facilitate the needs of candidates at any career level).
The course is facilitated via a web-based distance learning platform, supported by monthly Seminars (in the UK). This enables candidates to study whenever, and however, they choose.

The Diploma draws on the knowledge and expertise of those in the industry to give an in-depth insight into how sponsorship works from the perspective of sponsors, rights holders and agencies.

The deadline for enrolment for the 2013 course is 7th January 2013.
For more information please go to
http://sponsorship.org/content/qualifications.asp

22/10/12 MONTREAL-CALGARY – SPONSORIUM, a global company and SiMPACT Strategy Group (SIMPACT), facilitator of LBG Canada, have created a new strategic alliance to address the needs of corporations as they become more involved within their communities in Canada and abroad. SPONSORIUM, a cloud-based community investment tool provider, and SiMPACT Strategy Group a specialist consultancy focused on measuring community and social impact, are partnering to deliver greater efficiency and analysis into the field of community investment. SiMPACT is facilitator of LBG Canada, a growing network of companies seeking to positively impact communities through their community investment programs.

“Our society needs great corporate citizens. Companies have the ability to change lives on a big scale, but they need to be able to show improvement in their business at the same time. Using the SPONSORIUM tool and the strategic guidance of SiMPACT and LBG Canada allows corporations to gain time, and to focus on value-added tasks, which ultimately benefits the various communities,” said Paul Pednault, Founder and President of SPONSORIUM.

In this respect, SPONSORIUM as a partner with LBG Canada will render workflow for corporate citizens easier, dramatically improving the functions of analyzing, managing and reporting their community investment initiatives. Many LBG Canada companies are taking advantage of PerforMind™, SPONSORIUM’s online Community Investment Management System, enabling them to better administer and manage funding requests, facilitate the approval process and enhance reporting of program objectives.

The PerforMind™ tool will simplify the data collection process for the annual audit and benchmarking process that is currently coordinated through LBG Canada.

“We all recognized early on in discussions that the system strengthens the community investment programs for our mutual clients,” Mr. Pednault stated.

Under this new partnership, SPONSORIUM is currently developing a reporting function created specifically to support LBG Canada companies and streamline the data collection process. With one click, SPONSORIUM clients are able to easily export the required fields for benchmarking. Specific fields pertaining to LBG Canada methodology can easily be added and tracked throughout the year, and incorporated into this reporting function.

SiMPACT Strategy Group looks forward to these updates being completed in advance of the 2013 annual audit of LBG Canada member companies.

“Together with SPONSORIUM, we value our shared commitment to ensuring LBG Canada companies continue to achieve the highest standard in community investment,” said Stephanie Robertson, President and Founder of SiMPACT Strategy Group and facilitator of LBG Canada.

About LBG Canada
LBG (London Benchmarking Group) Canada is a network of companies seeking to maximize the impact of community investment – for society and for the business. Together, LBG Canada companies set the highest standard in community investment management, performance measurement and reporting in Canada.

By joining LBG Canada, companies benefit from an annual audit to ensure community investment results are reported with greater credibility and transparency. Along with access to emerging community investment management trends and best practice, LBG Canada companies access data and practical tools that inform their approach to maximizing the impact of investments. The end result is increased ability to demonstrate the strength of community partnerships and to ultimately achieve measurable value.

LBG Canada is facilitated by SiMPACT Strategy Group, a specialist consultancy focused on measuring community and social impact.

About SPONSORIUM
SPONSORIUM provides Community Investment and Sponsorship Management tools in more than 30 countries. The PerforMind™ tool allows corporations to objectively and efficiently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers community investment professionals to dedicate their time on helping communities and value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management tool for engaging in corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.

Latest Global Report also Aggregates How Well Partnerships/Donations Meet with Brand Objectives

MONTREAL/NEW YORK/LONDON – September 24, 2012 – Data collected from 116 top brands around the world reveals intriguing insights in today’s release of The SPONSORIUM Report. The data is pulled directly from these brands’ management platform which they use to track and evaluate their sponsorships and community investment activity.

The data displayed a 25% growth in spending in the areas of sponsorship and philanthropic donations. A sample size of 25,000 actual partnerships that were formed over the last three years was used.

Asking Rights or Requested Fees are also tracked by the platform the brands use, and thus through a sample of 55,000 opportunities data reported an Average Requested Amount of approximately $44,500; nearly identical to the prior year.

All files are also measured against the strategic criteria which brands use to evaluate their activities. On average, 52% of brand objectives were met worldwide, and per market details are included as well.

“In these trends we are seeing both economic indicators as well as the story of a maturing industry and marketing discipline. Global corporations are proving they can measure spending as it relates to meeting strategic goals,” Seth Leeds, Editor of The SPONSORIUM Report said.

The Report assessed a total of nearly 40,000 opportunities and partnerships files during the last year and 85,000 over three years. Significant findings have surfaced in the categories of Sports, Arts, Community, and Media among others. There is also impactful information that can be seen from a Summer Olympics review as well as special reports in the Community Investment and CSR worlds.

“This huge amount of data provides an unparalleled view into the global sponsorship and community investment industry. The task on everyone’s mind, benchmarking your own brand’s performance, becomes a breeze with The SPONSORIUM Report,” said Paul Pednault, Founder and President of SPONSORIUM.

The SPONSORIUM Report also includes the announcing of the inaugural SPONSORIUM Awards, where brands are honored for how well their partnership portfolio performs overall compared to others, by percentage. 2011 winners included AT&T, Lloyd’s Banking Group, ING, Loto-Québec, to name a few.

These brands could soon become repeat winners as SPONSORIUM has also announced the Finalists for 2012: Novartis, E.ON, Hydro-Québec, Loto-Québec, AT&T, Lloyd’s, Braskem, Gaz Métro, Porter, Saputo, Winn-Dixie, ING, Swisscom, Farm Credit Canada.

The 2012 winners will be announced at a gala dinner this February at the SPONSORIUM Users Summit, an invitation only conference.

The SPONSORIUM Report publishes three times annually, and is available for purchase via the website, www.SponsoriumReport.com

About SPONSORIUM
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.

###

Media contact: Seth Leeds, seth@sponsor.com, 973-856-5425

MONTRÉAL – September 12, 2012 – Corporations from six different countries were announced as Finalists in the inaugural SPONSORIUM Awards, created to bring recognition to the global sponsorship and community investment industries.

“The concept of a global sponsorship and community investment award is long overdue. SPONSORIUM is proud to create such an honor for companies around the world that are responsible for improving the quality of community life in their markets. These brands deserve to be highlighted for striving to form partnerships that meet the highest level of their strategic objectives,” said Paul Pednault, President and Founder of SPONSORIUM.

The Awards are based on actual 2012 data that measures performance within these industries, rather than a potentially inconsistent voting system. Over 200 companies were eligible having tracked their sponsorships and community investments in the cloud-based PerforMind platform. Those with the highest average portfolio scores measured against their specific objectives become Finalists in two disciplines, Sponsorship and Community Investment.

In no particular order, the list of Finalists are:
SPONSORSHIP
Novartis (Canada)
E.ON (Germany)
Hydro-Québec (Canada)
AT&T (US)
Lloyds Banking Group (UK)
Loto-Québec (Canada)
Braskem (Brazil)

COMMUNITY INVESTMENT
Gaz Métro (Canada)
Porter (Canada)
ING (US)
Swisscom (Switzerland)
Saputo (Canada)
Winn-Dixie (US)
Farm Credit Canada (Canada)

Some of the Finalists could actually become two year winners as SPONSORIUM has also announced the brands with the highest average scores for 2011 data simultaneously. Lloyds, AT&T, and Loto-Québec, take home the top prize within Sponsorship, while ING, Gaz Métro, and Farm Credit Canada scored highest in Community Investment.

The 2012 winners will be announced at a gala dinner this coming February at the SPONSORIUM Users Summit, an invitation only conference.

“We look forward to celebrating the significant achievements of these top brands, as they set the global standard in sponsorship and community investment evaluation,” said Mr. Pednault.

About SPONSORIUM
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.

Jessica Avignone compte plus de 15 ans d’expérience dans la vente de solutions d’affaires, relations avec les clients et la gestion de comptes, où elle a toujours privilégié un service à la clientèle hors du commun. Elle a acquis beaucoup d’expérience dans son rôle de Directrice, comptes nationaux, chez TransitCenter, le leader des systèmes de paie en ligne. Elle a également brillé à titre de consultante auprès de multiples organismes pour les aider à atteindre leurs objectifs événementiels. Chez SPONSORIUM, Jessica est responsable du territoire Est du marché américain et peut être jointe à jessica@sponsor.com.

Gwendolyn Pointer apporte une expérience de plus de 20 ans chez SPONSORIUM dans l’industrie de la commandite. Jusqu’à tout récemment, elle était Directrice de groupe au siège social de Octagon au Connecticut. Gwen y aidait les marques à mieux exploiter leurs portefeuilles de commandite. Précédemment, Gwen a démontré sa valeur à titre de Directrice Marketing auprès de l’équipe de basketball féminine Sun de la WNBA. En 2010, elle a permis à sa franchise d’être la seule équipe profitable de la ligue. Chez SPONSORIUM, Gwen est responsable du territoire Centre du marché américain et peut être jointe à gwen@sponsor.com.

Jessica et Gwen bénéficieront du support de Seth Leeds, Chef, Développement stratégique, Amériques. Bienvenue aux nouvelles membres de la famille SPONSORIUM.

Jessica Avignone brings over 15 years of successful experience in B2B consultative sales, client relationship and account management, all with customer service as a solution in her focus. The bulk of Jessica’s experience comes from her role as Director of National Accounts at TransitCenter, the leader in corporate payroll commuting options, and as a successful strategic consultant to multiple organizations helping them maximize their client communications and events. At SPONSORIUM Jessica is responsible for the Eastern territory within the US market, and can be reached at jessica@sponsor.com.

Gwendolyn Pointer is a seasoned sponsorship professional coming to SPONSORIUM with 20 years of experience in this industry, most recently as a Group Director at Octagon’s HQ in Connecticut. In her role Gwen guided brands in their pursuit of effective marketing partnerships and other unique disciplines. Prior to that, Gwen was the Director of Marketing for the WNBA’s Connecticut Sun where in 2010 she guided the team to the first profitable year for any WNBA team. At SPONSORIUM Gwen is managing the Central US territory and can be reached at gwen@sponsor.com.

Jessica and Gwen will benefit from the support of Seth Leeds, Head of Strategic Development, Americas. An enthusiastic and warm welcome to the growing SPONSORIUM family.

Axel a représenté des porteurs de projets à titre de Directeur commercial du Ladies European Tour, a travaillé en agence à titre de Conseiller indépendant, Ventes et Marketing au Brésil et en Europe, Directeur de projet et Conseiller chez WWP à Lisbone, de même que du côté corporatif à titre de European Sports Marketing Coordinator chez Nestlé pour PowerBar Europe à Munich.

Axel développera des affaires à temps plein pour SPONSORIUM en Allemagne, à compter de janvier 2012. Nous lui souhaitons la bienvenue chez SPONSORIUM. Son adresse courriel est axel@sponsor.com et il travaille de Cologne, Allemagne.

Axel worked on the rights holders side as Commercial Director of the Ladies European Tour, on the agency side as independent Sales and Marketing consultant in Brasil and Europe, Project Leader and Consultant at WWP in Lisbon, as well as European Sports Marketing Coordinator at Nestlé for PowerBar Europe in Munich.

Axel will be developing new business in Germany on a full-time basis starting January 2012. A warm welcome to Axel into the SPONSORIUM family. His email address is axel@sponsor.com and he works out of Cologne, Germany.

Pour voir le communiqué de presse concernant ce concours, cliquez ici.

To see the entire press release on the Awards press here.

SPONSORIUM est heureuse et ravie d’annoncer qu’elle sera parmi les finalistes pour le Prix PME Banque Nationale pour la région de Montréal.

Ce programme de reconnaissance des entreprises clientes de la Banque Nationale Groupe financier est réalisé avec la participation de partenaires tels que :  IBM Canada, le Réseau TVA, Samson Bélair/Deloitte & Touche, La Presse, Le Soleil, Bell, EDC, l’hebdomadaire La Terre de chez nous, l’Union des producteurs agricoles (UPA), Lavery et la Caisse de dépôt et de placement du Québec.

Le dévoilement des lauréats aura lieu lors d’un cocktail dinatoire le 7 septembre 2011.

Sous Latest News = SPONSORIUM is finalist as ‘Small & Medium Business Of The Year’ title awarded by National Bank of Canada