sponsorium-report-july-sponsorshipReturn On Objectives is the metric that defines how well sponsors meet their criteria within their activities. Sponsorships of Festivals and Fairs rank higher than any other sector in terms of the percentage of goals met this year. There are examples of brands continuing to sponsor properties for political and other reasons which sometimes make evaluation challenging, although these situations should be becoming rarer. Properties that can provide flexible solutions to brand needs, in addition to targeted audiences and potential revenue return, are more likely to score higher against the objectives sponsors have.

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