sponsorium-report-may-sponsorshipAmong the top sponsorship sectors, regardless of industry, Festivals and Fairs typically score well against brand objectives. Their promoters are able to deliver a higher level and less stagnant touch point for consumers than events from Sports or the Arts for example. The reaction of airline brands is no different. At 55%, an above average Return On Objectives (ROO), airlines as the sponsors, see that they are able to showcase their product/service amenities such as increased legroom or more comfortable seats direct to prospective passengers and perhaps influence purchase intent. Festivals and Fairs are often travel destinations so partnerships formed by airlines potentially allow the carriers to promote their sponsorship with official designation and attract fairgoers as customers.

back to the Sponsorium Report