International Companies Active in Sponsorship and Community Investment to be Honored

MONTRÉAL – September 12, 2012 – Corporations from six different countries were announced as Finalists in the inaugural SPONSORIUM Awards, created to bring recognition to the global sponsorship and community investment industries.

“The concept of a global sponsorship and community investment award is long overdue. SPONSORIUM is proud to create such an honor for companies around the world that are responsible for improving the quality of community life in their markets. These brands deserve to be highlighted for striving to form partnerships that meet the highest level of their strategic objectives,” said Paul Pednault, President and Founder of SPONSORIUM.

The Awards are based on actual 2012 data that measures performance within these industries, rather than a potentially inconsistent voting system. Over 200 companies were eligible having tracked their sponsorships and community investments in the cloud-based PerforMind platform. Those with the highest average portfolio scores measured against their specific objectives become Finalists in two disciplines, Sponsorship and Community Investment.

In no particular order, the list of Finalists are:
Novartis (Canada)
E.ON (Germany)
Hydro-Québec (Canada)
Lloyds Banking Group (UK)
Loto-Québec (Canada)
Braskem (Brazil)

Gaz Métro (Canada)
Porter (Canada)
Swisscom (Switzerland)
Saputo (Canada)
Winn-Dixie (US)
Farm Credit Canada (Canada)

Some of the Finalists could actually become two year winners as SPONSORIUM has also announced the brands with the highest average scores for 2011 data simultaneously. Lloyds, AT&T, and Loto-Québec, take home the top prize within Sponsorship, while ING, Gaz Métro, and Farm Credit Canada scored highest in Community Investment.

The 2012 winners will be announced at a gala dinner this coming February at the SPONSORIUM Users Summit, an invitation only conference.

“We look forward to celebrating the significant achievements of these top brands, as they set the global standard in sponsorship and community investment evaluation,” said Mr. Pednault.

SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.