International Companies Active in Sponsorship and Community Investment to be Honored
MONTREAL – November 7, 2013 – Companies from six different countries were announced today as Finalists in the annual SPONSORIUM Awards, created to bring recognition to the global sponsorship and community investment industries.
“SPONSORIUM is proud to have created an honor for companies around the world that are responsible for improving the quality of community life in their markets. These brands are amongst a distinct network that focuses on evaluation and deserve to be in the spotlight for striving to form partnerships that meet the highest level of their strategic objectives,” said Paul Pednault, President and Founder of SPONSORIUM.
The Awards are based on actual 2013 data that measures performance within these industries. Hundreds of companies were eligible having tracked their sponsorships and community investments through the cloud-based PerforMind™ solution. Those with the highest average portfolio scores measured against their specific objectives become Finalists in two disciplines, Sponsorship and Community Investment.
In alphabetical order, the Finalists are:
Air Canada (Canada)
BI-LO Holdings (USA)
Western Union (Canada)
Several of these companies could be repeat winners, having taken home trophies at the 2012 Awards. PerforMind users though, are all able to pinpoint and therefore improve the details of their sponsorships and donations, meaning many other companies are jockeying for position to be top brand winners. The actual 2013 winners will be announced at a gala dinner this coming February at the SPONSORIUM International Conference, an invitation only event.
“We look forward to celebrating the significant achievements of these top brands, as they set the global standard in sponsorship and community investment evaluation,” said Mr. Pednault.
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 40 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks.
SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.