Monthly View into Actual Sponsorship/Community Investment Data from Hundreds of Brands
MONTREAL – SEPTEMBER 30, 2013 – The close of the professional seasons for ‘Country Club Sports’ Golf and Tennis lends itself to a unique examination of the sponsorship activities which impact these sports. In this month’s SPONSORIUM Report these events and the volume of their respective sponsorship activities are highlighted, which indicates a dramatic 64% projected increase from this year over last, using data collected from January through June 2013. This change represents a combined figure of both new partnerships formed (+20%), as well as sponsorship proposals submitted (+44%) to brands.
The Report also measures corporate philanthropy, donations, grants and more, and is published monthly by SPONSORIUM International, the world’s leading Sponsorship and Community Investment management software provider. From the Community Investment industry the September edition of the report takes a deeper dive into the Education sector, uncovering a projected 13% increase in corporate support surrounding Literacy-focused initiatives compared to those in Math and Science.
The SPONSORIUM Report publishes data and insights globally, as well as regionally for many countries including the United States, Europe, and Canada, to improve benchmarking ability in the Sponsorship and Community Investment industries.
In an effort to better serve companies, their agency partners and the groups they support, the Report’s recent move to a monthly format allows for more timely analysis and regular content for those benchmarking purposes.
Also highlighted in today’s Report for September is a breakdown by industry sectors (ie. Financial, Airline/Auto, Telcom/Utility) of how they support specific projects both in traditional Sponsorship and through Corporate Citizenship.
Experts from the field, either in Sponsorship and Marketing or Community Investment and Corporate Citizenship are often quoted in the Report to provide additional reaction to the data SPONSORIUM aggregates.
The September Edition of the Report is the first of this year to use data collected from the current year – nearly 35,000 opportunities and partnerships all taking place between January and June (2013), in 145 different countries. The data is collected from the PerforMind™ platform, which over 250 brands around the world rely on to track and evaluate their own Sponsorship, CSR and Community Investment activities.
The results presented are global, however SPONSORIUM has the ability to drill down to any market and industry (ie. Financial) upon request.
“The SPONSORIUM Report feeds the industry by aggregating what global companies are doing but have never had the opportunity to share and benchmark against. This is their data and it helps them as they to improve performance either through marketing or by socially impacting their communities.” said Paul Pednault, Founder and President of SPONSORIUM.
“September’s Report shares the most real-time data available on wide-scale. During the first half of this year we still needed to rely on data from the previous year, so it’s exciting to see where the industry is really heading, right now. It allows for more accurate projected analysis too, which is really helpful to brands,” said Seth Leeds, Editor of the SPONSORIUM Report.
The SPONSORIUM Report publishes monthly, and is available for download via the website: www.SponsoriumReport.com
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.
SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.