SPONSORIUM’s Cloud Software, 1st in Sponsorship and Community Investment Used by Hundreds of Brands
MONTREAL – MAY 15, 2014 – Although already known for flexibility, justifiable measurement and detailed reporting, SPONSORIUM has today released the 12th version of its PerforMind software, which brands rely on to manage their Community Investment and Sponsorship activities.
The new version boasts dramatic improvements to the creative building process which allows brands using the software to structure all different types of questionnaire and evaluation forms. These forms may be used by grant or sponsorship seekers, event attendees, internal employees/volunteers and more.
The actual evaluation settings that enable companies to define how well they meet their own objectives, otherwise known as Return On Objectives (ROO), have also been expanded. Companies using PerforMind have always been able to measure, in real-time, how their various activities meet their Key Performance Indicators (KPIs). A system improvement comes with the ability to pre-define which activities should be included.
“SPONSORIUM invests more than any other in research and development to ensure we can always meet the needs of global brands. Our latest version is no different. Our team continues to push the industry forward and allow our clients to really dream on what they never thought previously possible in a system,” said Paul Pednault, Founder and President of SPONSORIUM.
A money-back guarantee, something unique to the software industry, comes with PerforMind as well. If a brand does not improve the value of its Community Investment or Sponsorship portfolio by at least 10% after a year of system use and evaluation of its partnerships, then SPONSORIUM will refund them in full.
SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system has been peer reviewed and improved since 1994. It allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.