sponsorium-report-may-communityAirlines are often viewed as ‘first responders’ to support natural disasters and other humanitarian causes as they can be a conduit to support actually reaching its intended destination. Perhaps as this is commonly known, the above total does indeed account for slightly more than the overall average of all PerforMind-using brands and industries. This sector is still difficult to navigate as there is no predictor of when Humanitarian Cause or Disaster Relief will be needed. Through a sample size of 2,418 Community Investment activities classified as belonging to airlines, the SPONSORIUM Report shares an important view for brands to assess how their peers breakdown their own giving portfolios.

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