Community Investment and Sponsorship Data Aggregated from Software Used by Hundreds of Brands
MONTREAL – APRIL 3, 2014 – As brands around the world become more entrenched in improving communities through philanthropy, data from this month’s SPONSORIUM Report shares that companies in Canada are reaching a higher amount of their Community Investment objectives than brands from other markets. The data is aggregated directly from the management software many brands rely on to track and evaluate their cause related activities. Over 50,000 activities total, were tracked in 2013.
The Report, which also has a Sponsorship version, is published monthly by SPONSORIUM International, the world’s first and leading Sponsorship and Community Investment management software provider. Average donation amounts are also shared, with the majority of the activities being tracked in Community Events ($21,291 in Canada), Health ($14,745 in Canada) and Education ($21,359 in Canada).
The SPONSORIUM Report publishes data and insights globally, as well as regionally for many countries including the United States and Canada, Europe, Asia Pacific and the Middle East, to improve benchmarking ability in the Sponsorship and Community Investment industries.
Additional insights from the special drilled-down version of the report include how well Canadian brands Community Investment objectives are met within each sector/focus area. SPONSORIUM measures this on a 1,000pt scale, Canadian users of the PerforMind™ software scored, on average, higher than those from the rest of the world. For instance, in Community Events, Canadian brands averaged meeting 46% of their objectives versus the rest of the world only meeting 40%.
Experts from the field, either in Sponsorship and Marketing or Community Investment and Corporate Citizenship are often quoted in the Report to provide additional reaction to the data SPONSORIUM aggregates.
The March edition of the Report uses data collected from throughout the previous year – over 50,000 opportunities and partnerships in all taking place (in 2013), in 145 different countries. The data is collected from the PerforMind™ software, which over 250 brands around the world rely on to track and evaluate their own Sponsorship and Community Investment and activities.
“The uniqueness of the SPONSORIUM Report is its ability to provide real macro data direct from brands, which helps shape the Community Investment industry as a whole,” said Paul Pednault, Founder and President of SPONSORIUM.
“To be able to create a market specific report is a tremendous help to brands looking to benchmark either within or against that market. The subplots revealed from the data analysis are truly trendsetting,” said Seth Leeds, Editor of the SPONSORIUM Report.
The SPONSORIUM Report publishes monthly, and is available for free download via the website www.SponsoriumReport.com or found in the Reports & Statistics area of the PerforMind™ software.
SPONSORIUM provides online Sponsorship and Community Investment Management software to brands in more than 50 countries. The PerforMind™ system allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks. “Freeing their hands, inspiring their heads,” as Founder Paul Pednault puts it.
SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management software for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool has been peer reviewed and improved since 1994.