SPONSORIUM continues to share its knowledge for the betterment of the sponsorship industry.

LBG Canada Annual Conference
Calgary, Canada
23-24 September 2014

Presenter :
Sébastien Auger, Vice President, Sales and Partnerships, Americas. Sebastien will participate in a panel discussion on the role and benefits of technology in the Community Investment industry. SPONSORIUM is partner of LBG Canada as PerforMind is used by many member companies for auditing, reporting and evaluation of their Community Investment processes and activities.

SPONSORIUM Forum
London, UK
19 May 2014

Presenter :
Mark Cornish, Vice President, Sales and Partnerships, EMEA. Mark will present the latest insights from the Sponsorium Report to a roster of customers, prospects and alliances. An array of international speakers will share their knowledge, expert training will be given to PerforMind users and a special session will allow potential users to get familiar with our performance indicator.

RÉMI
Montréal, Canada
26 February 2014

Presenter :
Paul Pednault, President and Founder, SPONSORIUM. Paul will present to an audience of major rights holders the evaluation methodology used by sponsors to weigh their options. He will explain how the use of PerforMind empowers the sponsors and help them increase their sponsorship and community investments.

Annual SPONSORIUM Conference
Miami, USA
9-12 February 2014

SPONSORIUM held its annual Conference in Miami from 9th to 12th February 2014. Inaugured with the SPONSORIUM Awards and Banquet, it then rolled for the next days into presentations from a variety of international speakers, case studies and master classes for its customers, special sessions for its alliances and guidance for its marketing staff.

Corporate Citizenship Conference
Auckland, New Zealand
25 June 2013

Presenters:
Paul Pednault, President and Founder, and Ian Jickell, Senior Director, Business Development, SPONSORIUM.
Paul and Ian will demonstrate how SPONSORIUM is helping the Corporate Citizenship industry by supporting brands through improved measurement, justification to the board, and overall governance.

IMG/Sports Business Journal
New York, USA
3-4 October 2012

Presenter:
Seth Leeds, Head of Strategic Development, SPONSORIUM. Seth will share SPONSORIUM’s globally-tested evaluation methodology for sponsorship decision makers.

Western Sponsorship Congress
Calgary, Canada
16-17 October 2012

Speaker:
Sébastien Auger, Vice President, Business Development, Canada, SPONSORIUM. Sébastien will share knowledge and insights and invite some SPONSORIUM customers to comment on the benefits of using the SPONSORIUM methodology for their respective businesses.

Asia Pacific Sports Business Conference
Kuala Lumpur, Malaysia
18-19 July 2012

Speaker:
Phil Gibson, Senior Director, Business Development, Asia, SPONSORIUM. Phil will head a workshop on current evaluation methods to an audience of sponsors only. The goal is to show that sport sponsorship can easily be measured against a series of weighted criteria (KPIs) and show a return on objectives.

Corporate Community Involvement Conference
Boston, USA
18 – 20 July 2012

Presenter:
Jessica Avignone, Senior Director, Business Development, SPONSORIUM. Jessica will share SPONSORIUM’s globally-tested evaluation methodology for Community Investment professionals.

Sponsorship – Evaluation and Measurement
Doha, Qatar
29th and 30th January 2012

Speaker:
Mark Cornish, Head of Global Marketing and Support, SPONSORIUM. Mark will give a series of workshops on sponsorship evaluation and measurement to sponsors and rights holders.

Western Sponsorship Congress
Calgary
25-26 October 2011

Speaker:
Paul Pednault, President and Founder, SPONSORIUM. Paul will deliver his winning presentation “The Shortest Route to ROI is ROO”.

RDV Commandite, Info-Presse
Montréal
20 October 2011

Speaker :
Paul Pednault, President and Founder, SPONSORIUM. Paul will give a conference on sponsorship performance measurement, what are the lessons learned from the use of the PerforMind tool in recent years and how can corporate sponsors benefit from this experience.

Asia Pacific Sports Conference
Singapore
27-28 September 2011

Speaker:
Paul Pednault, President and Founder, SPONSORIUM. Paul will participate in a panel covering “What do sponsors really want? Balancing sponsor and rights holders objectives”.

Corporate Community Involvement Conference
San Francisco, USA
July 28-29, 2011

Speakers:
Paul Pednault, President and Founder and Seth Leeds, Sr. Director, Business Development, SPONSORIUM. Paul will deliver his winning presentation “The Shortest Route to ROI is ROO”. Seth will present case studies of brands using strategy in their community involvements.

Sponsorship Seminar
Helsinki, Finland
25 May 2011

Speakers:

  • Ben Treadaway, Client Services Manager, SPONSORIUM. Ben will give highlights of the latest SPONSORIUM Report – Measuring Global Sponsorship Performance.
  • Simon Breakell, Sponsorship PR & Events Manager, E.ON, SPONSORIUM customer. Simon will address “Promoting Corporate Sustainability Initiatives in Changing Brand Perceptions”.
  • John Scade, MAS Business and Knowledge Transfer Associate, SPONSORIUM. John will lead us from “Philanthropy to strategic Corporate Community Investment”.
  • Paul Pednault, President and Founder, SPONSORIUM. Paul will deliver his winning presentation “The Shortest Route to ROI is ROO”.