Vice President Alliances & Educational Services
Mark has more than 20 years experience in the sponsorship and sports marketing industry. His first company SiS (Sponsorship Information Services Ltd), was formed in 1991 and was one of the first pioneering firms into the sponsorship evaluation business. Over a ten year period SiS went on to become a leader in Media Evaluation services, developing a methodology and system which was licensed to agencies, brands and sports properties in twenty countries. In 2001, SiS was acquired by research giant Taylor Nelson Sofres Plc. Mark went onto establish TNS Sport as the leading provider of global sports research measurement.
In 2005 Mark took responsibility to develop SPONSORIUM’s business globally. Progress has been rapid with the growth of a sales and support network across Europe, Asia and Australasia. The business is now renowned as the global leader of online sponsorship management systems and knowledge transfer workshops. Since 2005 more than 300 brands have either attended knowledge transfer workshops or subscribed to SPONSORIUM’s range of online management systems.
Mark has also been a regular contributor to the trade press and was up to recently a Board Member of the ESA (European Sponsorship Association).