The Conference Board of Canada through its Corporate Community Investment Council (CCI) has invited SPONSORIUM to share its evaluation methodology with attendees at its CCI meeting to be held in Calgary on October 4, 2010.

Community Investment, Corporate Affairs along with Sponsorship Departments are increasingly aware of the challenge to justify and measure the impact of their investments against their corporate objectives. In order to overcome such challenges, a rigorous methodology is needed. For years, SPONSORIUM has helped hundreds of clients by providing them with a framework, a methodology to measure the impact of community investments based on Return On Objectives (ROO).

“Now more than ever, our industry needs an evaluation model to justify the spending by measuring the impact of community investments. You can’t control what you can’t measure. SPONSORIUM is proud to associate itself with the Conference Board with knowledge transfer activities and hopefully bring the industry to a next step” said Paul Pednault, President, SPONSORIUM International Inc. Mr. Pednault will be the workshop leader at this upcoming “hands-on” session in Calgary.

This event is under the supervision of Mr. Paul Forgues, Senior Manager, Governance and Corporate Social Responsibility of The Conference Board of Canada. For more information or to participate, please contact Mr. Forgues via email at

About SPONSORIUM. SPONSORIUM provides Community Investment, Corporate Social Responsibility (CSR) and Sponsorship proposal management tools in more than 30 countries. The SPONSORIUM tool allows corporations to objectively and efficiently evaluate current partnerships as well as the potential of incoming proposals.

President and Founder Paul Pednault is internationally recognized as an expert in the sponsorship and CSR industries, frequently lecturing at global conferences, and is the General Manager of International Guild of Sponsors. Clients around the world have invited him to speak about his unique methodology for sponsorship evaluation. His intriguing presentations have captured the attention of audiences in Canada, US, South America, Europe and Australasia.

Source: Sébastien Auger
Phone: 1-877-SPONSOR (776 6767)

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