News

The Trickle-Down Effect In Sponsorship From FIFA

11 June 2015|

So much has already been written about the recent and ongoing investigation into FIFA surrounding corruption and financial impropriety, and we have no plans or expertise to diagnose it further.

But from a sponsorship perspective (much has been written about […]

Taking it to the edge!

5 June 2015|

We often hear about living life on the ‘edge’, about being daring and bold, and this is where we were taken at this year’s BT Sport Industry Awards.  In fact, the premise of taking it to the edge framed […]

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    Global Sport Sponsorship Trends – Actual Rights Fees Vs. Asking

Global Sport Sponsorship Trends – Actual Rights Fees Vs. Asking

27 May 2015|

Whether it is real estate, grocery shopping or sports marketing, as buyers we all want to know that we are paying a fair price for that purchase.

In every profession, the ability to benchmark data leads to informed decision making, […]

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    Learning Environments are attracting more Brand Partnerships

Learning Environments are attracting more Brand Partnerships

14 May 2015|

Speakers at the 2nd Sponsorium London Forum this week, shared further examples of how important Learning Environments are to the objectives of Corporate Sponsorship and Community Investment Partnerships. All speakers including

Ability to Activate is Top Criteria for Brands

13 May 2015|

Benchmarks shared at 2nd Sponsorium London Forum this week revealed that the most valued sponsorship criteria by brands is the Ability to Activate. Data from nearly 50,000 sponsorships across 158 countries and every conceivable sector (arts, sports, […]

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    Top 10 most widely used criteria for why brands sponsor sports’

Top 10 most widely used criteria for why brands sponsor sports’

29 April 2015|

If you are a marketing or sponsorship director at a company, you are most likely doing everything you can to avoid being asked the above question. You work your tail off to cover all the deal points and execute […]

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    New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

New measurement and evaluation tool for sports hosts from SportBusiness Intelligence

9 April 2015|

SportBusiness Group, the leading supplier of information and data to companies working in sport, and PerforMind™, the cloud-based evaluation tool, have signed a strategic alliance to provide a new service to the sports hosts community.

PerforMind™ enables […]

SPORT INDUSTRY AWARDS 2015 – UAE

25 March 2015|

Many congratulations to both HSBC and Emirates airline who won Gold and Silver respectively in the Best Sponsorship of a Sport or Sports Event category at the Sport Industry Awards 2015 held in Dubai.

Gold:
HSBC for […]

UK SPONSORSHIP AWARDS 2015

24 March 2015|

Many congratulations to Lloyds Banking Group, who were Winners of the Charity & Corporate Community Engagement Award at the UK Sponsorship Awards 2015.

The award was specifically for the

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    3 simple steps that you at the brand or agency can do to make your Spring a little greener

3 simple steps that you at the brand or agency can do to make your Spring a little greener

18 March 2015|

March, and this week in particular in the U.S., stands for many things green. St. Patrick’s Day had marketers scrambling for clever tie-ins, millions of NCAA basketball brackets get completed for flashing green dollar signs, and the sights and […]