sponsorium-report-april-community_08Of all Community Investment sectors, Humanitarian Causes and Disaster Relief are traditionally the hardest to measure brand objectives against. Often, companies support these events or groups in a reactionary way, as opposed to for strategic benefit. It would be quite difficult to track the number of incidents that require such a immediate and emotional response from brands, but nonetheless, quite intriguing to see a decrease in the amount of philanthropic activities that have entered into the PerforMind system. The sample size for this statistic was 3,988.

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