Is this you?
You are a mid-level to senior sponsorship or community manager, or perhaps a director overseeing both areas. You are responsible for deriving maximum value from a portfolio of partnerships in line with your company’s top-level objectives and long term strategies. Opportunities abound. Evaluating them is key, but is extraordinarily time and resource intensive. You want to stop reacting to opportunities and start taking control, shaping your portfolio for greatest value. Sometimes you need to defend a budget. Sometimes you need to see it grow.
Can you relate? As long-time sponsorship and community people ourselves, we know where you’re coming from.