Due to its higher profile, Sponsorship and Branded Content earn many more column inches in press than Corporate Social Responsibility (CSR) but now Sponsorium, the Sponsorship and Community Investment Management software provider, has culled its data to provide insights into how brands invested into CSR programmes.

The Canadian company tracked 11,169 CSR activities in 145 countries last year, a significant rise from the 9,711 activities in 2012, according to their latest report.

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