sponsorium-report-april-sponsorship_09As opportunities have increased, perhaps too quickly, government departments have decreased the sponsorship fees they initially sought. Government partnerships with the private sector appear to be creating a better understanding of their value. These types of partnerships are not as widely accepted by average society and although have been popular in specific circumstances, the trend may not be equal in every market. This reduction in Asking Rights is measured over the last three years using a sample size of 21,445 activities across Europe.

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