sponsorium-report-july-sponsorshipAs reported throughout the year, data exported from PerforMind across all Sponsorship sectors, has shown decreases in Asking Rights fees in the higher level fee category of those priced between $100,000 and $1,000,000. This trend supports the notion that an increase in lower priced sponsorships is on the rise and that brands have settled comfortably in a new normal of sponsorship spending, at least for the time being. Sponsorships and a more charitable-focused marketing investment strategy by brands are becoming more closely linked, which may reduce fees as groups/promoters with a more local reach and immediate impact area are highlighted.

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