PerforMind™ the leading Sponsorship and Community Management Software, will continue its association with the UK Sponsorship Awards for a third successive year. Winning or being shortlisted for a Sponsorship Award is a fantastic achievement; a huge boost to all who worked on the campaign or within the business. But it’s much more than that – it’s tantamount to proof that your sponsorships work. Mark Cornish Head of Partnerships explains that PerforMind™ users assess more than 60,000 sponsorships and projects a year helping brands and agencies work more effectively towards improving performance. So it is a natural fit for us to celebrate success and support our industry’s future development”.

In these turbulent financial times, when threats of budget cuts are all around, you need to be able to offer concrete evidence to your board, your clients, employees, stakeholders and prospective sponsors that you know their business and your business inside out and that you have created a sponsorship that ticked all the vital boxes. Rosemary Sarginson Founder of UK Sponsorship Awards added “The growth of Cloud solutions such as PerforMind™ reflects how the sponsorship and community industry has matured and is working hard to demonstrate Return on Objectives. We are delighted PerforMind™ will continue to be a sponsor of the Awards”.